Sensational in satin: Mollie King looks good enough to eat in pastel pink gown as she leads the glamour at Magnum bash

She's known for her fun and flirty personality.

And Mollie King embraced her girly side by donning a playful pink dress to attend the Magnum Pink & Black launch party at The Institute Of Contemporary Art in London on Wednesday night.

The Saturdays singer looked fabulous as ever in the clingy, satin number as she led the celebrity arrivals at the bash.

Show-stopper: Mollie King made quite the entrance at the Magnum Pink & Black launch party, held at The Institute Of Contemporary Art in London on Wednesday evening

The 27-year-old star coordinated her soft, nude make-up with her dress and wore her blonde bob in loose waves.

The Higher hit-maker was joined by a host of famous pals including Donna Air and Laura Whitmore at the event.

Sexy in silk: The Saturdays singer donned a pale pink, figure-hugging gown 

Ice-cream fan: The star has teamed up with Magnum for the launch of their new sweet treats

Pastel perfection: Mollie matched her nude lipstick to her dress, which flattered her pale complexion

Perfect poser: The All Fired Up hit-maker ensured her dress was captured from every angle

Leading the way: Mollie was the first celebrity to arrive at the Magnum launch party

All smiles: Mollie flashed her trademark big grin as she headed into the party

Fashion-forward: The In Style columnist isn't afraid to take a risk in the wardrobe department

Lucky girl: There was no sign of her model boyfriend David Gandy at the event

Guests were treated to special Magnum Pink and Black ice-creams as they partied rooms of the same colours curated by Mollie herself, representing the playful and sophisticated sides of her personality.

The star, who is dating male model David Gandy, might look like she doesn't need to watch her weight, but admits she gets insecure about her body just like everyone else.

While Mollie isn't a massive fan of exercising, she says she ups her workout regime as soon as Spring arrives.

Check her out! Donna Air kept it classy in a checked jumpsuit and blue sparkly heels 

She's got style: The 35-year-old beauty set off her ensemble with a Chanel clutch bag

Going solo: Donna left her boyfriend James Middleton at home for a girly night out with her famous friends

Mellow yellow: Presenter Laura Whitmore took a fashion risk in a lemon coloured playsuit by Sun

Satin dream: The star copied Mollie with her silky number and opted for a red lip and winged eyeliner 

Leggy look: Laura set off her bright number with a pair of simple black heels

Showing off her best assets: Model Jodie Kidd put the emphasis on her endless legs in an LBD

Chic: Jodie donned a grey fringed coat to keep warm and make the focal point her bright shoes

Edging things up: Singer Amira McCarthy went for leather trousers and an edgy sheer top

Party pals: She was joined by fellow singer A*M*E, who kept things simple in an all-black ensemble

'I have a moment like anyone else when the sun comes out and you think you have to be in a bikini in a couple of weeks', Mollie told MailOnline in an exclusive interview.

'I think I'd better get down the gym and so some squats and some sit-ups.

'I need a trainer to get me focused as normally I am on my own, and instead of working out, I'm just sitting there on my phone rather than doing any exercise.'

Matching! Mollie's dress coordinated with the pink carpet in the themed rooms she helped decorate

Model looks: Jodie towered over The Saturdays singer, despite only wearing kitten heels

Behind the decks: The blonde beauty joined her pal Laura in the DJ booth

Looking good: Not to be outdone, Irish star Laura posed up a storm with Jodie too

Tatts appeal: Amira showed off her body art in her caped jacket 

Cocktail time: Singer Nina Nesbitt was sipping on a tasty looking drink

Right at home: Laura looked like she was having a blast at the decks

Taking to the mic: Mollie made a special announcement as guests continued to flock to the VIP bash